Coach

Ever wondered what it’s like to run CrossFit Inc.?

For four years, Sevan Matossian has wanted to make a film about the professional and personal daily life of CrossFit founder and CEO Greg Glassman. Coach finally acquiesced, and Sevan recently spent several weeks with him.

According to Coach Glassman, he spends his day “with attorneys and accountants and key staff, operations folks, and trying to encourage the good ideas and discourage the bad ones.”

In this video, he shares his passion for training and for the CrossFit community. He reveals some personal interests in life and the initiatives he wants CrossFit and Reebok to undertake in the future. Follow Coach Glassman from seminars in the community to meetings with his staff and Reebok representatives to life at home with his family and his dog.

“We are caretakers for a spontaneous movement, and we’re really like Forest Service employees rather than architects of high-rises. This is a naturally occurring phenomenon, a spontaneous collaborative community that you all have launched,” Glassman says. “Staff and I, we do our best to serve it and maintain it.”

41min 37sec
HD file size: 1.49 GB
SD wmv file size: 517 MB
SD mov file size: 228 MB

Please note: These files are very large. They are long and even the SD versions are higher quality than the normal Journal videos. They are not meant to be watched streamed. Please download the entire file to your hard drive before watching it (right-click and choose Save Link As...).

Additional reading: What Is CrossFit? by Greg Glassman, published Mar. 1, 2004.

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